Sarreid’s upcoming Spring product launch includes over 100 new pieces, many of which are already available on their website and also set to debut in High Point’s Spring 2022 Furniture Market. It is an exciting collection of pieces ranging from organic modern to traditional classics. This is marked to be one of Sarreid’s most memorable collections to date with faceted angles, linear texture, bold shapes and luxe hardwoods donning custom hardware. Finishes include crisp vibrant whites, rich natural browns, raw sienna and pops of their signature sage and blue. Sarreid welcomes trade professionals and design enthusiasts to view the new collection March 31 through April 6 in their showroom located on the third floor of the C&D Building.
In tandem with this new launch is the unveiling of the “Unmistakably Sarreid” campaign. Sarreid has always been known for their unmistakable craftmanship and details. The finishes are unmistakable. The look and ethos are unmistakable, and now, the brand will be unmistakably Sarreid as well. As CEO Brad Cates describes, “this is a company that has been literally metamorphosizing right in front of the industry’s eyes, with change the only constant, and I’m here to tell you, don’t take your eyes off of us for a second because there’s more on the way.” The refreshed new approach to the brand’s visuals will be seen across all touch points including a newly designed website optimized for the user experience, artistic photography, video content, and an inspiring new blog.
Below see a few stand-out new introductions:
53576-2 Angus Chair, Brown w/ Brown Leather
Inspired by the designs of Swiss architect Pierre Jeanerette, a club chair with Mid-twentieth century cred and a masculine stance re-writes history for those with a taste for more modern comfort.
53685 Jonas Wine Cupboard Stone Grey or White
Call it a new take on Mid-Century. The look is softened, the edges rounded with pocket doors that smartly fold into each end to maximize storage. Textural vertical ribbing makes it eye-catching. Crafted in reclaimed pine, finished in stone grey or antique white.
A versatile pine sideboard speaks to old world construction, details and charm with trellis details evocative of an English garden. Behind each door, multiple adjustable shelves for maximum storage as well as style.
Rope turned spiral legs and a recessed edge on all four sides put an entirely new twist on formal dining. Crafted in reclaimed pine and finished in antique white or stone grey.
To learn more about new introductions view the New Product Portfolio HERE.
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