As we close out 2025, I thought there was no better way to say “thank you” than with the most honest, unfiltered, and expressive creature I know—my dog, Lucy. If you’ve seen the photo above, you already know she’s the true CEO of charm at Sarreid. Lucy—“best girl”—recently reminded me (by way of a surprise... Continue Reading →
As we step into November, I find myself reflecting on how much we have to be thankful for — and how energized I am by what lies ahead. This year’s High Point Market was one of our most successful yet, and that success belongs to you — our valued partners, designers, and retailers who took the time... Continue Reading →
By Brad Cates, President & CEO of Sarreid There is nothing quite like High Point Market. Twice a year, the energy, creativity, and opportunity it brings to our industry remind me why this business is so special. Market is not just about seeing furniture—it’s about experiencing vision, innovation, and partnership in action. For us at Sarreid, it’s... Continue Reading →
A Message from Sarreid CEO/President, Brad Cates At Sarreid, we believe great design requires more than simply keeping pace with trends—it requires the courage to elevate. As we prepared for this Market, our team set out with a singular purpose: to raise our product offering across the board and deliver something truly inspiring for our... Continue Reading →
How Travel Shapes Sarreid’s Designs By Mickey Sharpe, VP of Creative & Design Some of our best ideas start with a suitcase and a plane ticket. One week, we might be stepping into a sunlit workshop, running our hands over the rough texture of a just-carved table base. The next, we’re wandering through a bustling... Continue Reading →
By Brad Cates, President & CEO, Sarreid Ltd. Welcome to July—those 90-degree days that practically hum with the sound of swimming pool splashes, cicadas, and suitcase zippers. For many, it’s vacation season. For those of us in the home furnishings and design world, it's something more: a season of pause, of reflection, and—if we’re lucky—a... Continue Reading →
As we move from the depths of winter into the renewal of spring, March stands as a pivotal moment—a time of optimism, fresh beginnings, and boundless possibility. At Sarreid, we embrace this transition with a stunning lineup of new product introductions, each thoughtfully designed to inspire and elevate your projects. This year, we’ve made a bold commitment... Continue Reading →
