December 2025 • Year-End Reflections from Brad Cates, President & CEO of Sarreid Ltd.

As we close out 2025, I thought there was no better way to say “thank you” than with the most honest, unfiltered, and expressive creature I know—my dog, Lucy. If you’ve seen the photo above, you already know she’s the true CEO of charm at Sarreid. Lucy—“best girl”—recently reminded me (by way of a surprise ear-licking) that affection, gratitude, and joy are meant to be freely given… and often when we least expect it.

That became the perfect backdrop for reflecting on this extraordinary year.

2025 was nothing short of tremendous.
We grew across every channel—interior designers, retailers, and our e-commerce partners all pushed us to new heights. The energy we felt at Markets, the feedback on new collections, and the collaboration around projects large and small reaffirmed what I’ve always believed: this industry works best when it works together. And you showed up—in a big way.

Lucy’s philosophy is simple: “If you like someone, let them know.” So let me say this clearly—we are profoundly grateful for you. For your partnership, your creativity, your trust, and your willingness to bring Sarreid pieces into the spaces you create. Your work makes our work meaningful.

A Huge Year for Product
Our 2025 introductions exceeded every expectation. You embraced the bolder silhouettes, the richer materials, the refined finishes, and the subtle evolutions that define the modern Sarreid aesthetic. From sculptural accent pieces to statement case goods to upholstery that blends comfort and couture, you helped crown this year one of the most successful product cycles in our history.

The Best In-Stock Position in Company History
Here’s something Lucy would absolutely wag her tail about: our inventory has never been stronger. After years of building systems, aligning production, narrowing SKU count, and doubling down on reliability, we are ending 2025 with our most robust in-stock position ever. That means faster deliveries, happier clients, and—yes—fewer stress-induced peppermint mochas for the team.

2026: A Paradigm-Shifting Year Ahead
Looking to the new year, we’re not just optimistic—we’re energized. New category expansions, deeper collaborations with top designers, refined craftsmanship across factories, and a pipeline of fresh product launches position Sarreid for a record-setting 2026.

Lucy says: “If you’re going to chase something, chase big things.”


So we will.

To our partners, friends, and the entire design community: thank you for making 2025 unforgettable. We can’t wait to create, innovate, and grow with you in the year ahead.

From our home to yours—Lucy and I wish you a joyful, restful, and beautifully designed holiday season.

Here’s to 2026.

Comments

One response to “December 2025 • Year-End Reflections from Brad Cates, President & CEO of Sarreid Ltd.”

  1. Michael j. Uvanni Avatar
    Michael j. Uvanni

    Great news letter BRAD. WELL WRITTEN AND VERY TRUE.

Leave a Reply

Discover more from

Subscribe now to keep reading and get access to the full archive.

Continue reading