September marked the end of my third year with Sarreid. As such, it seems like a natural time to reflect on the “journey to here” as we approach the all-important October High Point Market.
Over my tenure, we’ve weathered and managed global unrest, politics at the extreme, natural disasters, manmade disasters, mask mandates, supply chain disruption, scarcity, economic uncertainty, and most of all the fear of the unknown. Yet here we are…. better, stronger, more aligned as a team and with you, our partner. We are on the cusp of what will be a pivotal Market for Sarreid and the industry as a whole.
Three years ago, we set about the task of literally changing everything about Sarreid. As many strategic tasks find themselves, this task is (as of yet) an unfinished work in progress and is subject to a constant state of evolution. However, we are incredibly proud of the fact that our plan is working and resonating with YOU.
This Market as you explore the “New” Sarreid, we encourage you to take a few extra minutes to soak in all the changes. From showroom design focused on lifestyle presentations, to over one hundred new introductions (most of which are in stock and exclusive), to the fine product details that have set Sarreid apart for over 55 years. We truly believe that you will find all the work on our “journey to here” is becoming clear and more than ever is a present and tangible reality.
The journey to here does not mean that we are at the end of the road. More importantly, it means that we are setting our sites on a new destination, a new set of goals, and willingly accept the challenges that come along with charting a course in our journey to there.
Welcome to the new Sarreid. We intend to delight you on our journey and forever remain your source for the exceptional.
Brad Cates CEO/President
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