By Brad Cates
February is full of national days and holidays giving us reasons to celebrate, remember, or just put smiles on our faces. From Valentine’s Day, to Black History Month, to President’s Day and even Groundhog Day, there is something for everyone this month. Without making this too much of a stretch, having something for everyone is very much aligned with the Sarreid design mantra over the last few years.
In 2022 Sarreid introduced 250 new exclusively designed items. This was a huge ask internally, from our design staff and from our valued vendors. We thank all associated because, if there was even one missed step, the whole plan would have come crashing down around us. From a business standpoint, the result was another year of phenomenal growth. From a strategic perspective, we achieved the first step in the longer-term goal of clearly defining looks, categories, lifestyles and options that resonate with the end consumer. If your clients want a coastal vibe, a mountain retreat, an urban oasis or an eclectic mix, Sarreid intends to be that one resource where you can say with confidence, “I know just where to go.”
In the short time between now and the April Market rest assured that we are not slowing down. The Sarreid design machine is running hard and we are already excited to show you what is new and next. The product development cycle may seem like Bill Murray’s 1993 classic Groundhog Day to those outside the industry. For those of us at Sarreid, every day in the product development cycle fills our heart’s with joy and excitement because we know we are building an even better Sarreid to satisfy an even wider range of your customers.
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