It’s Not Our Job, It’s Our Passion…

By Brad Cates

As a hyperactive, overly inquisitive child I was labelled with most of the alphabet – ADHA, OCD, XYZ and 123. This could have been a real problem, but in time it has become a real asset. Never in my life have I ever done anything half way. From art to athletics, from work to the love of my family…. there simply has never been a mid-point for me. (Maybe with the exception of school which bored me to tears.) Through decades of success and failure, I have learned to channel all these “labels” into an orderly process whereby my focus and activities are all tied to my passions. This may sound simplistic, but it’s a great way to live.

Since joining Sarreid and falling in love with the people, product and process we as a team have made many changes all in an effort to be your best resource…..which is our collective passion. Key among these efforts has been the hyper focused development of new, exciting, cohesive product. While this effort attracts my artistic side, it also appeals to that analytic mathematic side of my soul. 

As a team we set our standards very high for new product development. 

• Engaging not just any product designer but the best designer in the business
• Working closely with all vendors to ensure that quality, color and construction standards are uniform and consistent
• Development of Sarreid exclusive designs and hardware to ensure all new introductions are unmistakably Sarreid
• And finally making certain that you have the tools necessary to immediately begin selling product as soon as it arrives in our Wilson warehouse

In the days and weeks ahead, we will have the privilege of showing you the results of this process. For the October Market Sarreid will be launching over 100 new items. This is on top of the over 100 new items introduced in April. To pique your interest, a few of the newest are included here. 

From my seat there is nothing more important than to evolve the Sarreid brand by bringing you the most amazing products. This my focus, my passion and ultimately one of my greatest privileges in life.