by Brad Cates
The world, our industry, and life in general continue to change at pace impossible to comprehend, and it’s only the middle of 2022. Our consistent and overarching mission, remains and will always be, striving to be your source for the exceptional. We endeavor to achieve this goal by any means necessary with an unyielding intent to delight you and your customers at every opportunity.
Our purchasing team has worked relentlessly to secure product, despite crushing supply chain challenges. As a result of these efforts, Sarreid has maintained a fantastic in-stock position. Our marketing team has stepped up with a go-to-market strategy, allowing new introductions to be purchased almost on arrival. Sarreid is no longer dependent on Market dates and schedules to introduce the new and exciting. Visually, Sarreid has set a bold new tone across all branded touch points. The results of these efforts has led to Sarreid becoming a more much more well-known high-end brand.
Experts are now saying that the industry is normalizing even declining. Sarreid could choose to be safe and stay “in our lane”, or we could intentionally chose to be bold. We intend to be BOLD. In the second half of 2022, Sarreid will continue to drive towards higher levels of excellence.
We intend to further delight you with new and in-stock product. We intend to collectively rise in this year of uncertainty to a place where our offering, our service and our messaging is unmatched and Unmistakably Sarreid….your source for the exceptional!
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