Almost three years ago I gladly joined Sarreid telling ownership in no uncertain terms that, “I would call the baby ugly and often” in order to achieve our collective goals. Not by any measure was Sarreid ugly, but we needed to establish an independent path to rebrand the company, products and messaging in order to become something new and better. Something that was Unmistakably Sarreid.
I am overwhelmed with pride to report that the team has risen over and above the challenge, hit unattainable deadlines and made the impossible happen…..time and time again. Taking an independent path is a decided choice. All facets of the company must buy in and then execute on even the smallest detail to have changes reflected company wide. Today we not only focus on designing and developing great product, we are hyper focused on giving you, our customer, the best most immersive brand experience possible with the overarching intent being to delight you at every touch point imaginable.
The above photograph was shot one week after the April 2022 Market. While it was an amazing experience to shake hands, hug and be “normal” again, the wheels of the Sarreid machine were still turning. Every item here is new, supported by stock and – as of this writing – immediately available from our stock here in Wilson.
Sarreid has chosen an independent path. The design and development process never stops. While we love the High Point Market, we no longer wait until the April or October Markets to introduce new and exciting. Once new product arrives, it is immediately inspected, photographed and supported by video to make your clients purchasing process easier.
This is an independent path because we are blessed to have the internal resources to accomplish the goal. This is an independent path because we are from this point forward going to be your source for the exceptional not only at Market but 24/7/365. This is an independent path because our core design ethos is beginning to take mental, operational and physical form. There is no turning back.
As the saying goes history favors the bold. We intend to be bold. We intend to be ever-evolving. We intend to delight as your best resource….and as always, we intend to be Unmistakably Sarreid.
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