Even after 55 years in business, it still gives us butterflies when we see our products in the press. These flutters of excitement are even more prevalent when the article includes people we know and love! So imagine our reaction when we found out we were going to get a bird’s eye view of one of our owners’, (Charles Hoffman and wife Kim), Myrtle Beach, SC condominium in Grand Strand Magazine. Charles Hoffman has been with Sarreid Ltd for over 40 years and not surprisingly has acquired a large collection of Sarreid pieces, many of which can be seen in their home away from home.
Below is an excerpt from the Grand Strand Publication…
Charles and his wife, Kim, bought the two-bedroom condo in pre-construction on a whim in 2005, the building was completed in 2008, and when they were handed the keys to Unit 716, they gutted it. With the help of designer John Gore of B. Graham Interiors, the couple gave it a taste of their style and personality. Gore just happens to be a long time customer of Sarreid which is how Hoffman originally met him. “Sarreid has always been the source for the exceptional,” says Charles. “We design things for very discerning people, such as a lot of movie sets with our products. So, I knew John had good taste.”
The joint effort aimed to design a space that was a split from the personality of the Hoffmans’ very traditional home in Wilson, North Carolina–more South Beach sophistication, contemporary and a destination in itself. “The result is more transitional,” says Gore. “True contemporary tends to be cold, but I think this is a very warm ambiance.” Modern metals and artwork, like the reverse painted Plexiglas piece above the dining table, mingle with sexy animal prints and soft, warm colors, along with sentimental touches, like photos of their two children and two grand-dogs, and Charles’ Venetian glass starfish set on an end table.
“Almost 60 years ago, my grandmother gave me an actual sea starfish that was this shape and size, so I had an exact replica made to preserve it,” says Charles.
Charles and Kim, a financial planner and partner, travel the world, but try to be here in their Myrtle Beach destination as often as possible.
More Sightings of Sarreid
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