Unmistakably Sarreid
By Brad Cates
On the heels of a record year in 2021, and a January that kicked off 2022 that actually exceeded that record pace, Sarreid isn’t slowing momentum for even a minute. This is a company that has been literally metamorphosizing right it front of the industry’s eyes, with change the only constant, and I’m here to tell you, don’t take your eyes off of us for a second because there’s more on the way.
That’s because we’re looking at everything we do through the lens of our customers, which makes us unusual in an industry where too many companies use scopes focused solely on their own businesses. As such, you’ll soon notice that we’re setting a bold new tone for the brand. In numerous conversations we’ve been having with retailers and design partners a central theme began to emerge and in the coming weeks you’ll see us begin to make the most of it.
Again and again, our customers told us that once you get to know Sarreid, our products are so distinctive they can never be mistaken for anyone else’s. The craftmanship is unmistakable. The details are unmistakable. The finishes are unmistakable. The look and ethos are unmistakable. And soon, like a butterfly emerging from a chrysalis, everything you experience about the brand, will be unmistakably Sarreid too.
So don’t blink, because here comes the big reveal!
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