Market Reflections with our CEO/President, Brad Cates

​Thank you for taking the time to visit the Sarreid showroom during the April 2026 Market. We sincerely appreciate your presence, your engagement, and the opportunity to connect in person.

This market marked an important step forward for us. As we continue refining our assortment toward a more focused and elevated offering, your feedback plays a critical role in shaping how we evolve. From product design and material execution to merchandising direction and inventory depth, our goal is to deliver a more consistent, in-stock, and design-forward collection that supports your business growth.

We are especially excited about the direction of our upcoming introductions and the enhancements we are making across sourcing, quality control, and lead times. Our commitment is clear: tighter assortment, better / best products—supported by stronger availability and a sharper brand point of view.

If there are any follow-ups, product details, or opportunities we can support you with, our team is ready to assist. We look forward to building on the momentum from market and continuing to grow together in the months ahead.

With appreciation,

Brad Cated, President/CEO

Signature of Brad Nate

A man with glasses sitting comfortably in a leather armchair, wearing a light sweater and beige pants. A wooden cabinet with books and decor is in the background, along with a side table displaying books and a decorative object.

Comments

4 responses to “Market Reflections with our CEO/President, Brad Cates”

  1. Margaret brady Avatar
    Margaret brady

    What wonderful news! I’ve been a very small part of this wonderful company for close to 25yrs ..mirrors, boxes, great small tables and chairs were always well received the look changed the last few years…….i was not able to attend last month’s Market but look forward to Seeing the shiwroom this October.

    1. sarreidltd Avatar

      Thank you for your comment! Please come see us in October- You will love the direction we are going in.

  2. Kelley Avatar
    Kelley

    Mr. Cated, I am happy to say that your spring collection was impressive and I hope to see an expanded line of your collection. Your leather chairs are extremely comfortable and the contour and accents on the chairs are superb! I wish I had the ability to showcase your products in an “eclectic environment” because it is a mini version of Ralph Lauren and has extreme potential for growth. I love everything about SARREID. Kelley Balyeat

    1. sarreidltd Avatar

      Thank you so much!

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