By Brad Cates, President & CEO of Sarreid
There is nothing quite like High Point Market. Twice a year, the energy, creativity, and opportunity it brings to our industry remind me why this business is so special. Market is not just about seeing furniture—it’s about experiencing vision, innovation, and partnership in action. For us at Sarreid, it’s the moment we’ve been working toward all year.
In my last post, I talked about our commitment to elevating the Sarreid experience. This Market, that commitment comes to life in a big way. We’ve expanded our assortment, launched new categories, and developed programs that are designed with one thing in mind: helping our design and retail partners grow and succeed. Every decision has been made through the lens of creating more value, more excitement, and more opportunity for you.
Walking through our showroom this Market, you’ll see that “elevation” isn’t just a word—it’s something you can touch and feel. From bold new product introductions to curated collections that reflect the best of global design, our assortment is broader and stronger than ever. We’ve leaned into craftsmanship, innovation, and style, and the result is a showroom that I believe will inspire you from the moment you step inside.
High Point Market matters because it connects us. It’s the place where ideas are shared, partnerships are strengthened, and the future is shaped. At Sarreid, we take that responsibility seriously, and we’ve built this Market presentation to ensure that every client walks away energized about what’s possible.
I personally invite you to come see us in the C&D Building, Space 3D. Walk the showroom, experience the product, and let me know if you feel the tangible elevation we’ve worked so hard to deliver across our brand. Your feedback means everything, and I cannot wait to share this Market with you.
Well written and echoes my sentiments exactly. And u have THE BEST, MOST ATTENTIVE -AND KNOWLEDGEABLE rep in deb. I’ll be there with bells on. Karen joy rosen