By Brad Cates
September marked the end of my third year with Sarreid. As such, it seems like a natural time to reflect on the “journey to here” as we approach the all-important October High Point Market. Over my tenure we’ve weathered and managed global unrest, politics at the extreme, natural disasters, manmade disasters, masks mandates, supply chain disruption, scarcity, economic uncertainty and most of all the fear of the unknown. Yet here we are….better, stronger, more aligned as a team and with you our partner…all on the cusp of what will be a pivotal Market for Sarreid and the industry as a whole.
Three years ago, we set about the task of literally changing everything about Sarreid. While this, as many strategic tasks find themselves, is a never ending work in process. We are subject to a constant state of evolution and we are extremely proud of the fact that our plan is working and resonating with you, our customer.
This Market as you explore the “New” Sarreid we encourage you to take a few extra minutes to soak in all the changes. From showroom design focused on lifestyle presentations, to over one hundred new introductions (most of which are in-stock and exclusive), to the fine product details that have set Sarreid apart for over 55 years. We truly believe that you will find all the work on our “journey to here” is becoming clear and more than ever is a present and tangible reality.
The “journey to here” does not mean that we are at the end of the road. It more importantly means that we are setting our sights on a new destination, a new set of goals and willingly accept the challenges that come along with charting a course in our journey to there. Welcome to the new Sarreid. We intend to delight you on our journey and forever remain your source for the exceptional.
“Welcome to the new Sarreid. We intend to delight you on our journey and forever remain your source for the exceptional.”
-Brad Cates
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