1967 – Sarreid Ltd. is Born
- Alex Sarratt and Walter Reid take a leap of faith, traveling to Spain in search of unique, handcrafted treasures. They discover a world of artisanal craftsmanship and launch Sarreid Ltd., importing beautifully made home accents. These include ceramics, wood carvings, and leather goods. All are crafted using time-honored techniques passed down through generations.
1970 – Expanding Horizons
- Sarreid opens an office in Italy, establishing a new chapter of collaboration with Italian artisans.
- From carved religious figures to Americana-inspired folk art, Sarreid pioneers the decorative accessories category. They use artisan techniques to create distinctive designs for modern homes.
1980s – Reinvention and Growth
- Sarreid introduces “Di Erras,” a lighting collection showcasing their innovative spirit.
- Amid growing demand for more diverse offerings, Sarreid broadens its reach into decorative furniture. It expands its global artisanal partnerships to include Mexico, Korea, and Thailand.
- After two decades of growth and success, Alex Sarratt and Walter Reid sold the business in 1985. This transition marked a turning point in Sarreid’s history, poised for a new phase of innovation.
1990s – Sarreid Returns to Wilson, NC
- Alex Sarratt, in partnership with Charles Hoffman and Charles Mauze, reclaimed Sarreid Ltd., bringing new vision and leadership. Together, they set the stage for the next era of the company, blending tradition with a forward-looking strategy.
- Sarreid established its headquarters in Wilson, North Carolina, positioning itself as a key player in the U.S. home furnishings industry. The move signaled a commitment to better serve North American customers while maintaining global craftsmanship connections.
2000s – A Global Footprint
- Sarreid focuses on partnerships in The Philippines, Vietnam, and China. This approach elevates its ability to craft exceptional, handcrafted pieces on a global scale. The company emerges as a prominent furniture manufacturer while maintaining its dedication to artisanal quality and tradition.
- The early 2000s featured a significant focus on metal craftsmanship. This included decorative brass items. Unique designs during this time captured both elegance and utility.
2010s – A Digital Leap
- Sarreid embraces modern technology by introducing e-commerce and adopting iPads for real-time inventory and product display. This digital transition empowers Sarreid’s sales team and streamlines the customer experience.
Today – Curating Elegance, Innovating Always
- Sarreid has grown into a globally respected name in furniture and home accessories. With over 1,400 SKUs available, the company continues to redefine its product lines, blending timeless elegance with modern innovation.
- Signature collections, like the famed Jupe dining tables and leather-bound book-inspired furniture, remain at the forefront of design and craftsmanship.
- For almost 60 years, Sarreid has stayed true to its roots. It preserves the artistry of handcrafted techniques. It also adapts to the evolving needs of discerning customers. With a focus on uncompromising quality and exceptional service, Sarreid remains a source of the extraordinary for interior designers, retailers, and homeowners alike.
At Sarreid, our story is one of passion and perseverance, guided by a commitment to honor the artistry of the past while pioneering into the future. Discover the artistry for yourself.
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